Web Traffic Analytics Explained
Ever wonder who visits your website, how they find you, or what they do when they arrive? Web traffic analytics give you insights into exactly that. At Mainstay, we make understanding your web analytics simple and useful. Read on to learn why web traffic analytics matter and how our packages help your small business use data to grow.
What exactly is web traffic analytics?
Web traffic analytics involves collecting, measuring, and analyzing data about the people visiting your website. It helps you understand:
- Where visitors come from
- Which pages they visit most
- How long they stay
- What actions they take on your site
This data helps you make informed decisions to improve your website and attract more customers.
Why is web traffic analytics important for your business?
Understanding your website data means you don’t have to guess about what’s working and what’s not. Web analytics helps you:
- See exactly how visitors interact with your website
- Identify strengths and opportunities for improvement
- Make confident, data-driven decisions about content, marketing, and design
With clear data, you can continuously refine your website, improving user experience and increasing conversions.
Common web analytics terms explained:
Sessions:
Visits to your website within a certain period.
Bounce Rate:
Percentage of visitors who leave your website after viewing only one page.
Conversion Rate:
Percentage of visitors who complete a specific action (like filling out a form or purchasing a product).
Traffic Sources:
The paths visitors use to find your website (search engines, social media, direct links, etc.).
Google Analytics Made Easy with Mainstay
All Mainstay packages include Google Analytics integration, giving you access to reliable, comprehensive website data. Google Analytics tracks your website’s traffic patterns, user behavior, and overall performance—giving you actionable insights to help your business succeed online.
Not familiar with Google Analytics? No worries! We take care of setup and offer straightforward explanations so you know exactly what the data means. Select the Mainstay Package that works for you and take advantage of our graduated analytics services, from simple data collection to custom reports.
Our Secret (data) Weapon
If you select one of our higher-tier packages, you get personalized analytics support from Cooper, our in-house data analyst. With extensive experience in professional data analysis, Cooper creates easy-to-understand web analytics reports, complete with actionable suggestions tailored specifically for your business. This helps you spend less time decoding data and more time growing your business.
*Web traffic analytics reports available on Growth and Premium plans only.
What level of data analysis is right for my business?
Take a look at what's included in each of our plans:
Foundation
If you aren’t ready to invest in data-driven strategy, our Foundation plan might be a good option for you. We include Google Analytics integration so you start collecting data from day one, even if you aren’t yet ready for complex analysis. That way, the data is there whenever you’re ready to take advantage of it.
Growth
Our Growth plan gives you the most analytical bang for your buck. Sign up for this plan and you’ll receive a monthly web traffic analytics report highlighting your website performance and actionable steps for improvement. This package is for the savvy entrepreneur who understands the power of data made easy.
Premium
If you are looking to answer very specific questions and drive a sophisticated marketing strategy, our Premium plan might be a good fit for you. Cooper will meet with you to discuss your goals, and will create fully custom web traffic analytics reports with actionable next steps, designed to help you meet your specific goals.
Have questions about web analytics?
Understanding web traffic analytics doesn’t have to be complicated. We’re always here to answer your questions, explain what the data means, and help you turn insights into results.